FoodAg Pakistan 2025 begins with significant international involvement.

The 3rd Edition of FoodAg Pakistan 2025 commenced on Tuesday, receiving an outstanding response from exhibitors, international purchasers, and global trade participants.

In excess of 370 Pakistani enterprises from over 20 agro-food subsectors exhibited their premier products and competencies, encompassing agritech, beverages, confectionery, cereals, dairy, dried fruits, floriculture, fresh and frozen produce, honey, maize, meat, oilseeds, poultry, processed foods, rice, salt, seafood, sesame seeds, spices, and tobacco, according to a release issued here.

This year’s edition achieved one of the highest international attendances to history, with over 850 buyers from more than 80 countries.

Prominent global entities participated, including Shanxi Zhongwang Food Group, JCOF, CMEC Group, AHCOF NeoChains, Tropical Food Manufacturing, Fuzhou Yufengyuan, Gnanam Group (Sri Lanka), Cargills Ceylon, BERNAS Malaysia, Khaishen Trading, PT Laris Manis Utama Indonesia, Surya Foods UK, Schepens & Co. Belgium, Exotic City, Migros Turkey, SUNAR, alongside notable importers and distributors from the UAE, Qatar, Bahrain, East Africa, Europe, North America, and Australia. Their presence signifies the increasing confidence in Pakistan’s agricultural, food, and processed goods industries.

The Federal Minister for Commerce, Jam Kamal, formally inaugurated the exhibition, accompanied by Chief Executive TDAP Faiz Ahmad, Secretary TDAP Sheryar Taj, former Chief Executive TDAP Zubair Motiwala, ambassadors, the Vice President of FPCCI, and notable members of the business community and government officials. The senior leadership conducted high-level discussions with delegations from Qatar, China, Italy, Sri Lanka, and ITC, concentrating on enhancing bilateral commerce, augmenting value-added agri-food production, and tackling market access prerequisites.

Regulatory authorities from Pakistan collaborated with counterparts from Malaysia’s State Trading Enterprise BERNAS, JAKIM’s Halal Management Division, PT Surveyor Indonesia (BUMN), the Pakistan Trade Mission in Sri Lanka, Ethiopia’s Ministry of Agriculture, Senegal’s Direction de la Protection des Végétaux, Gambia’s Food Safety and Quality Authority, and Côte d’Ivoire’s Ministry of Agriculture and Plant Protection Directorate.

Conversations focused on SPS collaboration, reciprocal acknowledgement of certificates, and facilitative strategies to enhance agricultural exports.

These technical engagements are anticipated to substantially bolster compliance and improve Pakistan’s competitiveness in global food supply chains.

Two significant ancillary events were held on the inaugural day. A panel discussion on value addition in processed foods convened industry executives to examine potential for product diversity, competitiveness, and entry into higher-value global markets.

A lecture on MRL and rice aflatoxin discussed regulatory requirements, international testing standards, and mitigation techniques to improve the quality and export readiness of Pakistani rice.

Initial signs from Day 1 demonstrate significant interest in rice, sesame seeds, spices, frozen foods, fish, fruits, vegetables, meat, dairy products, honey, organic goods, and private-label production. Numerous overseas purchasers indicated their willingness to forge enduring sourcing alliances and enhance cooperation with Pakistani exporters.

The Global Cuisine Show exemplifies the integration of Pakistani products into foreign culinary traditions.

A significant attraction of this year’s Global Cuisine Show is the participation of prominent international chefs with Michelin accolades, who prepared dishes live utilising Pakistani ingredients.

Observers witnessed experts in French, Italian, Turkish, Thai, Brazilian, Mexican, Azerbaijani, Georgian, and Southeast Asian culinary arts transform local basmati rice, mangoes, Himalayan pink salt, spices, seafood, and premium meats into their own meals.

These demos not only celebrate worldwide cuisines but also provide clients with a genuine experience of the versatility and superior quality of Pakistan’s produce. TDAP has invited a cohort of worldwide multimedia artists and culinary narrators, in addition to chefs and purchasers, to film the event.

These makers, most of whom had substantial followings on platforms like as Instagram and TikTok, documented a range of experiences from live cooking demonstrations to behind-the-scenes engagements with local producers.

The 2025 edition, featuring enhanced geographic representation and superior culinary quality, is set to further enhance the nation’s status in the global food arena by merging world-class gastronomy with significant trade facilitation, as the Global Cuisine Shows consistently establish Pakistan as a dependable, high-quality partner in the international food and agriculture sector.

FoodAg Pakistan 2025 reinforces Pakistan’s status as an emerging regional centre for food and agriculture commerce.

The robust global involvement, significant government-to-government and business-to-business interactions, and focused technical dialogues indicate highly favourable prospects for the growth of Pakistan’s agri-food exports.