Google rolls out AI features to organize, customize Chrome browser

Google’s Chrome browser is incorporating artificial intelligence (AI) features to enhance user experience in a unique way introducing features that utilise its models instead of introducing a Bard sidebar.

These features are now available in an “experimental mode” that can be activated in browser settings, and Google claims they are just the beginning of the AI browser takeover, The Verge reported.

Chrome’s Tab Organiser

This feature allows users to right-click on a tab and select “organise similar tabs,” creating a tab group filled with similar content.

This feature is particularly useful for shopping, deep diving, or opening multiple news reading tabs simultaneously. Although it takes some effort to set up, it makes it an underrated tool that helps keep your browsing experience organised.

AI for Chrome theme store

The AI upgrade in Chrome’s theme store allows users to select an image, style, and colour, and Chrome will automatically generate a browser theme based on these preferences.

This upgrade uses the same text-to-image model as Android’s generative wallpapers.

‘Help me write’ feature

Google is set to introduce its “Help Me Write” feature to all websites, next month allowing users to right-click on any text box and select the feature.

The AI will generate a first draft for users, suggesting it could be used for writing reviews, emails, or party RSVPs.

This illustration shows the steps to activate AI features on Googles Chrome browser. — The Verge via Google — This illustration shows the steps to activate AI features on Google’s Chrome browser. — The Verge via Google

This web-wide AI integration makes Chrome a powerful platform for Google to integrate its Gemini model, Bard assistant, and other AI tools, making it a promising future for the browser.

According to Google’s blog, the company aims to enhance its search engine’s AI capabilities to assist users in not only finding but also interacting with and creating more content, as seen in features like Chrome’s article summarisation and expects more of this in the future.

Google is late to the AI integration game, with Microsoft and smaller players like Arc and Opera already integrating AI features into Edge.

Google has announced new Chrome features, including the integration of the Gemini model for faster browsing. While there is no Bard sidebar yet, AI may be integrated into every tab soon.