The “final date” for the removal of its iconic blue checkmarks is April 20, Twitter CEO Elon Musk announced on Tuesday.
Taking to the microblogging platform that the Tesla CEO took over late last year, Musk shared the fate of the blue checkmarks — that have long been seen as prizes to be earned.
He tweeted: “Final date for removing legacy Blue checks is 4/20.”
Tweeps immediately replied to Musk’s tweet sharing their outrage and dissatisfaction, accusing the CEO of doing this in a bid to make more money.
Last month, Twitter announced that it would start rolling back the iconic blue checkmarks from April 1.
On the same day, Twitter announced that a Twitter Blue subscription was available globally for $7 (approximately Rs2,250), the platform has announced its decision to roll back the coveted checkmarks.
Prior to Elon’s takeover of the microblogging platform, checkmarks were used to verify accounts of individuals and groups as active authentic and “notable” accounts of interest.
Most importantly, the verified checkmarks were free-of-cost and users were not asked to pay for them.
However, Twitter announced in mid-December that they were rolling out Twitter blue subscription model that would allow subscribers to “get access to subscriber-only features such as Edit Tweet, 1080p video uploads and reader mode.”
Twitter users were informed that they could “purchase” a blue check through the subscription model for $8 per month (iOS and Android signups will cost $11 per month, due to app store costs). Twitter, at the time, also told users that other checkmark colors and badges would be available for purchase to denote whether an account is a business or a government.